|Search engine optimization is the most important technical function that one can perform on a web site. The number one driver of web site traffic is through search engines. In addition, if a site is properly search engine optimized, the traffic resulting from high search engine rankings is biased towards those individuals actually searching for your specific product, information or service.
We will help determine 'real' keyword(s), relevant phrases that are actually used by individuals searching on the Internet. This is a very important first step; too many people ask to optimize their site for obscure phrases that are not utilized by real users.
The beauty of a well-designed site is that your target audience is coming to you as opposed to you going to them. Some people view the number of hits as a means of judging success, but really success for an Internet web site is the number of 'interested' views. Search engine derived traffic to properly optimized web sites gives you just that, a very targeted viewer.
The first step, which is not obvious to most, is to determine the very best keywords or keyword phrases. These words must be actual phrases that people use as opposed to phrases you think they may use. We will help determine specific phrases, which will drive the most 'relevant' traffic to your site. Then, most importantly, we will design your web site (or modify your existing site) in order to top the search engine rankings.
Our search engine optimization approach is completely honest; non-deceitful and non-spamming. We do not use any clocking strategies, gateway pages, doorway pages, bridge pages or any other spamming techniques. We do maximize every visual and non-visual characteristic that the algorithms uses in 'scoring' a web page/site but we do so in an honest way that results in long-standing top search engine rankings.
Search Engine Rankings - Our Philosophy
Search engine optimization must begin with understanding the search engine spider's algorithm. All search engine rankings are determined by a search engine spider's algorithm. An algorithm is simply a sequential series of logical steps. All computer programs are algorithms: execute line 1, then line 2, etc. For a Search Engine spider, the algorithm performs an analysis on each page it 'spiders'. This analysis can be quite elaborate and complex - they could include: analyzing the meta tags of a site; the headers of a site; the site title; images of the site; comparing keyword usage in the title, images, body text, first words, paragraphs, etc.; looking at keyword density (the number of keywords compared to the total number of words); the number of links that point to your page; links obtaining a 'relevance score' - the more relevant the better (i.e., a quantitative and qualitative link analysis); site depth and the relevance of those pages to each other; ... the list goes on and on.
At your request, Elite Net Design will provide a free, no obligation fixed price quote to optimize your Web site for you.